Abstract
Nowadays cruise belong to the most dynamic sectors in terms of tourism and shipping. The cruise market is characterised by high concentration, because there are only few but strong market participants, who compete against each other. In order to obtain and keep a certain competitive advantage within the high market concentration, the participants are forced to find ways and means to improve their competitiveness. Hence, during the last years the cruise industry developed and modernized considerably, both in quality (vertical) and in their variety of offerings (horizontal) it has become increasingly differentiated. (cf. Vaggelas & Lagoudis 2010, p. 2)
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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Hauser, A., Truong, M. (2012). Royal Caribbean: An IT based View. In: Papathanassis, A., Breitner, M., Schoen, C., Guhr, N. (eds) Cruise Management. Gabler Verlag. https://doi.org/10.1007/978-3-8349-7159-3_6
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