Creating Network Effects for the Cruise Web 2.0

  • Julia Lüer
  • Björn Meier
  • Carolin Rauscher


In the recent past technology has changed human behaviour especially in communication ways. Nowadays people use the computer as communication medium number one, while telephones or even letters have lost in attractiveness. Clifford Stoll finds the following explanation for this trend: “I sense an insatiable demand for connectivity. Maybe all these people have discovered important uses for the Internet. Perhaps some of them feel hungry for a community that our real neighbourhoods don’t deliver. At least a few must wonder what the big deal is.” (Stoll 1995). These different kinds of demands and developments can be seen in the creation of websites like Facebook, Twitter or Myspace.


Intrinsic Motivation Technology Acceptance Model Extrinsic Motivation Extrinsic Reward Cruise Ship 


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© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012

Authors and Affiliations

  • Julia Lüer
  • Björn Meier
  • Carolin Rauscher

There are no affiliations available

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