Abstract
Generally, the study contributes to a better understanding of the "forgotten" retail format vending, especially with respect to consumer behaviour in this area. Convenience can be seen as the primary benefit of and reason for shopping at a vending machine. In the context of vending, we show that convenience can be understood as a multi-dimensional construct, con- sisting of the four dimensions of access, decision, transaction and after-sales convenience. Using content analysis and PLS regression, our results imply that increasing the overall convenience of vending machines has a positive impact on customer satisfaction and loyalty and negatively affects price sensitivity respectively. Therefore, operators should adopt relevant measures in order to increase the overall convenience of their vending machines.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Andreasen, A.R. (1962): Automated Grocery Shopping, in: Journal of Marketing, Vol. 26, No. 4, pp. 64–66.
Anupindi, R.; Dada, M.; Gupta, S. (1998): Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products, in: Marketing Science, Vol. 17, No. 4, pp. 406–423.
Bagozzi, R.P.; Yi, Y. (1988): On the Evaluation of Structural Equation Models, in: Journal of the Academy of Marketing Science, Vol. 16, No. 1, pp. 74–94.
Berman, B.; Evans, J.R. (2007): Retail management: a strategic approach, Upper Saddle River.
Berry, L.; Seiders, K.; Grewal, D. (2002): Understanding Service Convenience, in: Journal of Marketing, Vol. 66, No. 3, pp. 1–17.
Brown, J.R.; Dant, R.P. (2008): Scientific methods and retailing research: A retrospective, in: Journal of Retailing, Vol. 84, No. 1, pp. 1–13.
Brown, L.G. (1989): The Strategic and Tactical Implications of Convenience in Consumer Product Marketing, in: The Journal of Consumer Marketing, Vol. 6, No. 3, pp. 13–19.
Brown, L.G. (1990): Convenience in Services Marketing, in: Journal of Services Marketing, Vol. 4, No. 1, pp. 53–90.
Brown, L.G.; McEnally, M. (1993): Convenience: Definition, Structure, and Application, in: The Journal of Marketing Management, Vol. 2, No. 2, pp. 47–56.
Buber, R.; Gadner, J.; Höld, R. (2009): Wohnen in Passivhäusern. Der Einsatz des Fokusgruppeninterviews zur Identifikation von Wohlfühlkomponenten, in: Buber, R.; Holzmüller, H.H. (eds.): Qualitative Marktforschung. Konzepte – Methoden – Analysen, Wiesbaden, pp. 823–845.
Chin, W.W. (1998): The Partial Least Squares Approach to Structural Equation Modeling, in: Marcoulides, G.A. (ed.): Modern Methods for Business Research, Mahwah/London, pp. 295–336.
Chin, W.W.; Newsted, P.R. (1999): Structural Equation Modeling Analysis With Small Samples Using Partial Least Squares, in: Hoyle, R.H. (ed.): Statistical Strategies for Small Sample Research, Thousand Oaks/London/New Delhi, pp. 307–341.
Coase, R.H. (1937): The Nature of the Firm, in: Economica, Vol. 4, No. 16, pp. 386–405.
Davis, F.D. (1986): A technology acceptance model for empirically testing new end-user information systems. Theory and results, http://dspace.mit.edu/handle/1721.1A5192, accessed 27.10.2009; [MEZ] 23:54.
Davis, F.D. (1989): Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology, in: MIS Quarterly, Vol. 13, No. 3, pp. 319–340.
Davis, F.D.; Bagozzi, R.P.; Warshaw, P.R. (1989): User Acceptance of Computer Technology: A Comparison of Two Theoretical Models, in: Marketing Science, Vol. 35, No. 8, pp. 982–1003.
Efron, B. (1979): Bootstrap methods: another look at the jackknife, in: Ann. Stat., Vol. 7, No., pp. 1–26.
England, W.B. (1953): Automatic Merchandising, in: Harvard Business Review, Vol. 31, No. 6, pp. 86–94.
Fornell, C.; Larcker, D.F. (1981): Structural equation models with unobservable variables and measurement error: Algebra and statistics, in: Journal of Marketing Research, Vol. 18, No. 382–88, pp.
Fornell, C.; Cha, J. (1994): Partial Least Squares, in: Bagozzi, R. (ed.): Advanced Methods of Marketing Research, Cambridge, pp. 52–78.
Friedland, A. (1997): Machine cuisine: Vending as the technology of convenience, in: Food management, Vol. 32, No. 7, pp. 30–38.
Gehrt, K.C.; Yale, L. (1993): The Dimensionality of the Convenience Phenomenon: A Qualitative Reexamination, in: Journal of Business and Psychology, Vol. 8, No. 2, pp. 163–180.
Gehrt, K.C.; Yale, L.J.; Lawson, D.A. (1996): The Convenience of Catalog Shopping: Is There More to It than Time?, in: Journal of Direct Marketing, Vol. 10, No. 4, pp. 19–28.
GMID-Report (2008): Vending – Austria,
http://www.portal.euromonitor.com/passport/accessPDF.ashx?c = 62\PDF\&f = S- 93605–13706462.pdf&code = vK5gZN2%2bWKmI8jP3GxzpHikzbJc%3d, accessed 27.10.2008.
Henseler, J.; Ringle, C.; Sinkovics, R.R. (2009): The Use of Partial Least Squares Path Modeling in International Marketing, in: Advances in International Marketing, Vol. 20, No., pp. 277–319.
Homburg, C.; Faßnacht, M.; Werner, H. (2000): Operationalisierung von Kundenzufriedenheit und Kundenbindung, in: Bruhn, M.; Homburg, C. (eds.): Handbuch Kundenbindungsmanagement. Grundlagen – Konzepte – Erfahrungen, Wiesbaden, pp. 505–527.
Huber, J.; Holbrook, M.B.; Schiffman, S. (1982): Situational Psychophysics and the Vending- Machine Problem, in: Journal of Retailing, Vol. 58, No. 1, pp. 82–94.
Kotler, P.; Keller, K.L. (2009): Marketing management, 13th edition, Upper Saddle River.
Laurent, G. (2000): Improving the external validity of marketing models: A plea for more qualitative input, in: International Journal of Research in Marketing, Vol. 17, No. 2–3, pp. 177–182.
Lee, D.H. (2003): Consumer’s Experiences, Opinions, Attitudes, Satisfaction, Dissatisfaction, and Complaining Behavior with Vending Machines, in: Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 16, No., pp. 178–197.
Levy, M.; Weitz, B.A. (2006): Retailing management, 6th Edition, Boston.
Lichtenstein, D.R.; Ridgway, N.M.; Netemeyer, R.G. (1993): Price Perceptions and Consumer Shopping Behavior: A Field Study, in: Journal of Marketing Research, Vol. 30, No. 2, pp. 234–243.
Lohmöller, J.-B. (1989): Latent Variable Path Modeling with Partial Least Squares, Heidelberg.
Lord, D. (2003): Targeting the Individual: Understanding consumer needs, drivers and marketing opportunities to 2010.
Mayerhofer, W. (2009): Das Fokusgruppeninterview, in: Buber, R.; Holzmüller, H.H. (eds.): Qualitative Marktforschung. Konzepte – Methoden – Analysen, Wiesbaden, pp. 477–490.
Mayring, P. (2008): Qualitative Inhaltsanalyse. Grundlagen und Techniken, Weinheim.
Meuter, M.L.; Ostrom, A.L.; Roundtree, R.I.; Bitner, M.J. (2000): Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters, in: Journal of Marketing, Vol. 64, No. 3, pp. 50–64.
Meuter, M.L.; Bitner, M.J.; Ostrom, A.L.; Brown, S.W. (2005): Choosing Among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies, in: Journal of Marketing, Vol. 69, No. 2, pp. 61–83.
Mohr, L.A.; Bitner, M.J. (1995): The Role of Employee Effort in Satisfaction with Service Transactions, in: Journal of Business Research, Vol. 32, No. 3, pp. 239–252.
Molinari, G. (1964): Latest Developments in Automatic Retailing in Europe, in: Journal of Marketing, Vol. 28, No. 4, pp. 5–9.
Morris, M. (1968): Growth Parameters for Automatic Vending, in: Journal of Retailing, Vol. 44, No. 3, pp. 31–45.
Morschett, D.; Swoboda, B.; Schramm-Klein, H. (2006): Competitive strategies in retailing – an investigation of the applicability of Porter’s framework for food retailers, in: Journal of Retailing and Consumer Services, Vol. 13, No. 4, pp. 275–287.
Piana, C. (2007): Vending in Europe Today: Opportunities and Challenges, http://www.vending-europe.eu/documents/stats/EVA_EUVend_VendingToday2007.pdf, accessed Ocotober 23, 2008.
Picot, A.; Dietl, H. (1990): Transaktionskostentheorie, in: Wirtschaftswissenschaftliches Studium, Vol. 19, No. 4, pp. 178–184.
Ponder, N.; Lueg, J.E.; Williams, Z. (2006): Salesperson Assistance versus Self-Service in Retailing: Are they both Matter of Convenience?, in: Marketing Management Journal, Vol. 16, No. 1, pp. 72–87.
Posselt, T.; Gensler, S. (2000): Ein transaktionskostenorientierter Ansatz zur Erklärung von Handelsbetriebstypen. Das Beispiel der Convenience Shops, in: Die Betriebswirtschaft, Vol. 60, No. 2, pp. 182–198.
Reith, C. (2007): Convenience im Handel, Frankfurt am Main/Wien.
Seiders, K.; Berry, L.L.; Gresham, L.G. (2000): Attention, Retailers! How Convenient Is Your Convenience Strategy?, in: Sloan Management Review, Vol. 49, No. 3, pp. 79–89.
Seiders, K.; Voss, G.B.; Godfrey, A.L.; Grewal, D. (2007): SERVCON: development and validation of a multidimensional service convenience scale, in: Journal of the Academy of Marketing Science, Vol. 35, No. 1, pp. 144–156.
Shimp, T.A.; Yokum, J.T. (1982): Advertising Inputs and Psychological Judgments in Vending-Machine Retailing, in: Journal of Retailing, Vol. 58, No. 1, pp. 95–113.
Srnka, K.J.; Koeszegi, S.T. (2007): From Words to Numbers: How to Transform Qualitative Data into meaningful Quantitative Results, in: Schmalenbach Business Review, Vol. 59, No. 1, pp. 29–57.
Still, R.R. (1952): The Effect of an Automatic Vending Machine Installation on Cigarette Sales, in: Journal of Marketing, Vol. 17, No. 1, pp. 61–63.
Tashakkori, A.; Teddlie, C. (2006): Introduction to Mixed Method and Mixed Model Studies in the Social and Behavioral Sciences, in: Bryman, A. (ed.): Mixed Methods, London/Thousand Oaks/New Delhi, pp. 75–95.
Tenenhaus, M.; Esposito Vinzi, V.; Chatelin, Y.-M.; Lauro, C. (2005): PLS path modeling, in: Computational Statistics & Data Analysis, Vol. 48, No. 1, pp. 159–205.
Williamson, O.E. (1990): Die ökonomischen Institutionen des Kapitalismus. Unternehmen, Märkte, Kooperationen, Tübingen.
Yale, L.; Venkatesh, A. (1986): Toward the Construct of Convenience in Consumer Research, in: Advances in Consumer Research, Vol. 13, No. 1, pp. 403–408.
Zeithami, V.; Bony, L.L.; Parasuraman, A. (1996): The Bebaviotal Consequeoces of Service Quality, in: Journal of Marketing. Vol. 60, No.2, pp. 31–46.
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Hehle, F., Schnedlitz, P. (2012). The Application of the Convenience Concept to the Retail Format Vending. In: Rudolph, T., Foscht, T., Morschett, D., Schnedlitz, P., Schramm-Klein, H., Swoboda, B. (eds) European Retail Research. European Retail Research. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-7144-9_2
Download citation
DOI: https://doi.org/10.1007/978-3-8349-7144-9_2
Publisher Name: Gabler Verlag, Wiesbaden
Print ISBN: 978-3-8349-3411-6
Online ISBN: 978-3-8349-7144-9
eBook Packages: Business and Economics (German Language)