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The Application of the Convenience Concept to the Retail Format Vending

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Book cover European Retail Research

Part of the book series: European Retail Research ((ERR))

Abstract

Generally, the study contributes to a better understanding of the "forgotten" retail format vending, especially with respect to consumer behaviour in this area. Convenience can be seen as the primary benefit of and reason for shopping at a vending machine. In the context of vending, we show that convenience can be understood as a multi-dimensional construct, con- sisting of the four dimensions of access, decision, transaction and after-sales convenience. Using content analysis and PLS regression, our results imply that increasing the overall convenience of vending machines has a positive impact on customer satisfaction and loyalty and negatively affects price sensitivity respectively. Therefore, operators should adopt relevant measures in order to increase the overall convenience of their vending machines.

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Authors and Affiliations

  1. Institute for Retailing and Marketing, WU - Vienna University of Economics and Business, Austria

    MMag. Dr. Friederike Hehle (Former Ph.D. Student) & Peter Schnedlitz

  2. Vorarlberger Landes- und Hypotbekenbank AG, Bregenz, Austria

    MMag. Dr. Friederike Hehle (Former Ph.D. Student)

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  1. MMag. Dr. Friederike Hehle
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  2. Peter Schnedlitz
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Thomas Rudolph Thomas Foscht Dirk Morschett Peter Schnedlitz Hanna Schramm-Klein Bernhard Swoboda

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Hehle, F., Schnedlitz, P. (2012). The Application of the Convenience Concept to the Retail Format Vending. In: Rudolph, T., Foscht, T., Morschett, D., Schnedlitz, P., Schramm-Klein, H., Swoboda, B. (eds) European Retail Research. European Retail Research. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-7144-9_2

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  • DOI: https://doi.org/10.1007/978-3-8349-7144-9_2

  • Publisher Name: Gabler Verlag, Wiesbaden

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