Empirical Comparison of Pullman’s and Baier’s ConjointQFD Approaches on the Example of Mobile Phones for Elderly People – Study 1
Study 1 consists of the Pullman’s and Baier’s conjointQFD approaches to be tested on the example of mobile phones for elderly people. The goal of the study is to investigate the two approaches exclusively on the target group of elderly people and to compare the direct results and convergent validities of the two conjointQFD approaches for elderly people. This study is a pre-test before presenting the new approach for elderly people and introducing the adaptations measures in study 2 in Chapter 7.
KeywordsMobile Phone Elderly People Impact Strength Attribute Level Conjoint Analysis
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