Quality Function Deployment in New Product Development
QFD was developed in Japan in 1966 as a result of extensive efforts to reach product development based on originality and not imitation. The method was introduced as part of the total quality control (TQC) concept, as a method for new product development (Akao and Mazur 2003, p. 20). Nevertheless, the real starting point of QFD was in 1972 with the publication of an article by Mitsubishi Heavy Industry and Akao’s first publication in the monthly magazine Standardization and Quality Control (1972). However, it was not until the first book about QFD edited by Mizuno and Akao (1978) was published that the application of QFD increased in Japan (see Table 9 for the main milestones in QFD’s history). In 1975, the Japanese Society for Quality Control (JSQC) created the Computer Research Committee.29 This group dedicated the next 13 years to research on the method of QFD. Their final report in 1987 analysed the status of QFD applications in 80 companies in Japan (Akao and Mazur 2003, p. 22).
KeywordsProduct Development Analytical Hierarchy Process Customer Satisfaction Customer Requirement Conjoint Analysis
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