Abstract
The common word used for elderly people is “seniors”. It originates from Latin and designates elderly people (e.g. Artho 1996, pp. 25-26). However, in this work, the term “seniors” will not be used because, according to the face-to-face interview and written questionnaire results conducted in the current work, it showed that most of the elderly people in the sample were not pleased with the term “seniors”. Therefore, the author will be using the term “elderly people” instead throughout this work.
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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden
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Abu-Assab, S. (2012). The Target Group: Elderly People. In: Integration of Preference Analysis Methods into Quality Function Deployment. Gabler Verlag. https://doi.org/10.1007/978-3-8349-7075-6_2
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DOI: https://doi.org/10.1007/978-3-8349-7075-6_2
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-3233-4
Online ISBN: 978-3-8349-7075-6
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