The common word used for elderly people is “seniors”. It originates from Latin and designates elderly people (e.g. Artho 1996, pp. 25-26). However, in this work, the term “seniors” will not be used because, according to the face-to-face interview and written questionnaire results conducted in the current work, it showed that most of the elderly people in the sample were not pleased with the term “seniors”. Therefore, the author will be using the term “elderly people” instead throughout this work.


Elderly People Target Group Elderly Person Federal Statistical Conjoint Analysis 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Samah Abu-Assab
    • 1
  1. 1.CottbusGermany

Personalised recommendations