Abstract
We are living in a technological era where many of the products are complex and have a large number of characteristics.1 For companies, it represents a big challenge to conceive the consumer requirements concerning the characteristics especially of technological products at a time when adapting to the customers’ needs and wishes constitutes a main success factor for the survival of the company on the market. After all, the marketing process begins, continues, and ends through the decisions of consumers.
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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden
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Abu-Assab, S. (2012). Introduction. In: Integration of Preference Analysis Methods into Quality Function Deployment. Gabler Verlag. https://doi.org/10.1007/978-3-8349-7075-6_1
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DOI: https://doi.org/10.1007/978-3-8349-7075-6_1
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-3233-4
Online ISBN: 978-3-8349-7075-6
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