We are living in a technological era where many of the products are complex and have a large number of characteristics.1 For companies, it represents a big challenge to conceive the consumer requirements concerning the characteristics especially of technological products at a time when adapting to the customers’ needs and wishes constitutes a main success factor for the survival of the company on the market. After all, the marketing process begins, continues, and ends through the decisions of consumers.
KeywordsElderly People Attribute Level Conjoint Analysis Smart Home Quality Function Deployment
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