Conclusions of the Thesis
The purpose of this thesis is to enhance knowledge regarding two important phenomena relevant to research and managerial practice. As previous research has largely neglected the investigated phenomena, this thesis aimed to achieve the following major goals on the basis of two empirical studies (see also section 1.2):
the development of a theory-based taxonomy of companies ' innovation orientation and
the analysis of customer responses to different dimensions of innovativeness.
KeywordsInnovation Management Boundary Theory Customer Loyalty Strategic Orientation Innovation Research
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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