Conclusions of the Thesis

  • Nicolas Zacharias


The purpose of this thesis is to enhance knowledge regarding two important phenomena relevant to research and managerial practice. As previous research has largely neglected the investigated phenomena, this thesis aimed to achieve the following major goals on the basis of two empirical studies (see also section 1.2):
  • the development of a theory-based taxonomy of companies ' innovation orientation and

  • the analysis of customer responses to different dimensions of innovativeness.


Innovation Management Boundary Theory Customer Loyalty Strategic Orientation Innovation Research 
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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Nicolas Zacharias

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