Managerial practice has identified innovation as a central success factor for companies today, and CEOs underline innovation's importance with statements such as “all I've done since I got here is focus on one word: innovation” (Zander 2005) or “the only way for […] companies to reach revenue goals […] is to ‘innovate like crazy’” (Tuttle 2010). Managers regard innovation as a focal point of a company's competitiveness and “a crucial element for its long-term strength and survival” (Damanpour/ Gopalakrishnan 1999, p. 57). Thus, innovations are particularly critical for companies' long-term success, and “it is impossible to escape the reality that corporations must be innovative in order to survive” (Amabile 1988, p. 124).


Major Goal Market Orientation Customer Loyalty Strategic Orientation Strategic Priority 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Nicolas Zacharias

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