Abstract
Now that the range of alternative project marketing models has been outlined, it is possible – and necessary – to look into the reasons for different constellations of intersubsidiary relationships. As suggested in sections 3.4 and 3.5, a contingency framework linking the models to a particular influencing factor best meets these objectives. The second research question reveals that it is the MNC's strategic orientation, which is expected to have a significant impact on intersubsidiary competition and cooperation (compare to section 1.4).
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© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Mauer, J. (2011). Link between Strategic Orientation and Intersubsidiary Relationships. In: Relationships between Foreign Subsidiaries. Gabler. https://doi.org/10.1007/978-3-8349-7040-4_5
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DOI: https://doi.org/10.1007/978-3-8349-7040-4_5
Publisher Name: Gabler
Print ISBN: 978-3-8349-3191-7
Online ISBN: 978-3-8349-7040-4
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