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Link between Strategic Orientation and Intersubsidiary Relationships

  • Julia Mauer

Abstract

Now that the range of alternative project marketing models has been outlined, it is possible – and necessary – to look into the reasons for different constellations of intersubsidiary relationships. As suggested in sections 3.4 and 3.5, a contingency framework linking the models to a particular influencing factor best meets these objectives. The second research question reveals that it is the MNC's strategic orientation, which is expected to have a significant impact on intersubsidiary competition and cooperation (compare to section 1.4).

Keywords

Local Responsiveness Parent Company Multinational Company Global Company Foreign Subsidiary 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Julia Mauer

There are no affiliations available

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