• Julia Maurer


This introductory chapter is intended to provide a condensed overview of the underlying research project and is structured as follows: In section 1.1 the overall research problem is defined and its theoretical and practical relevance outlined. In section 1.2 a case example is used to make the research problem more tangible and to discuss some possible implications. The research setting, i.e. the industry and functional focus of the research, is presented in section 1.3. In section 1.4 the key research questions are formulated, including a brief discussion of their relevance, investigation procedure and inherent challenges. The methodological approach of the research is addressed in section 1.5. Finally, section 1.6 provides an overview of the structure of the research, i.e. the contents of each chapter.


Parent Company Foreign Subsidiary Strategic Orientation Plant Engineering Industry Focus 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

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  • Julia Maurer

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