How companies organize their European Business: The Role of Regional Headquarters

  • Bodo B. Schlegelmilch
  • Björn Ambos


The Adidas example illustrates that regional offices (or regional headquarters) are not uniformly welcome. Indeed, some companies have abandoned regional headquarters all together. In contrast, companies like Citibank see the issue rather differently.


Regional Strategy Harvard Business Review Strategic Management Journal International Business Study Home Region 
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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Bodo B. Schlegelmilch
    • 1
  • Björn Ambos
    • 2
  1. 1.Department of Marketing, Institute for International Marketing ManagementWU Vienna University of Economics and BusinessViennaAustria
  2. 2.Department of Global Business and Trade, Institute for International BusinessWU Vienna University of Economics and BusinessViennaAustria

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