Diversity in European Retailing

  • Thomas Rudolph
  • Jan Niklas Meise


The Romanian market entry marks yet another step in the internationalization of the German discount icon Aldi, who started venturing outside its home market in 1967 and to date generates almost half of its revenue abroad, with Europe accounting for the majority of this percentage (Planet Retail 2008). This is particularly remarkable as the European retail market and especially food retailing are very diverse and face retailers with countless challenges in their striving for European cross-border expansions (de Mooij and Hofstede 2002). Consumer preferences vary considerably across Europe and it is even hard for local stores to keep up with ever-changing and highly fragmented consumer tastes and needs.


Business Model Food Retailing Private Label Shopping Experience Grocery Retailer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Additional Readings

Additional Readings

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Thomas Rudolph
    • 1
  • Jan Niklas Meise
    • 1
  1. 1.Institute of Retail Management at the University of St.Gallen,St. GallenSwitzerland

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