Nostalgic Branding in Central Europe

  • Petr Král


Kofola once was a response of the Czechoslovak centrally planned economy to the increasing popularity of Coca-Cola and Pepsi. The history of the brand dates back to 1962 when the national pharmaceutical company Galena Opava started to distribute Kofo-syrup to producers of non-alcoholic beverages in former Czechoslovakia. The Kofo-syrup was used as a key ingredient for the Kofola drink. Since the 1960 s, Kofola has been gaining popularity all over the country with various producers producing the drink.


Brand Equity Brand Awareness National Brand Local Brand International Brand 
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Additional Readings

Additional Readings

  1. On branding strategies: Aaker, D., A. (1991): Managing Brand Equity, Capitalizing on the Value of a Brand NameGoogle Scholar
  2. On nostalgia branding: Brown, S., Kozinets, R.V., Sherry, J.F.Jr. (2003): Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand MeaningGoogle Scholar
  3. On Central European brands: Kofola-Company’s website:


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  6. Europes500 (2007): Europes´s 500 listing published online at
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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Petr Král
    • 1
  1. 1.University of Economics PraguePramaCzech Republic

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