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Fighting social isolation through a user-friendly mobile phone: Bazile Telecom

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Diversity in European Marketing

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Abstract

Today, industrialized countries face the long-term aging of their population. The over-65s may account for 20% of the European population by 2020, and the over-75s comprise the fastest growing age group.

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Additional Readings

Additional Readings

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Author information

Authors and Affiliations

  1. ESCP Europe, Paris, France

    Raphaëlle Lambert-Pandraud (Marketing Professor)

  2. CEO and founder of Bazile Telecom, Aix en Provence, France

    Yves Morel

Authors
  1. Raphaëlle Lambert-Pandraud
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  2. Yves Morel
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Editor information

Editors and Affiliations

  1. Dufourstr. 40a, St. Gallen, 9000, Switzerland

    Thomas Rudolph

  2. , Int. Marketing Management, WU Wien, Augasse 2-6, Wien, 1090, Austria

    Bodo B. Schlegelmilch

  3. Corvinus University of Budapest, Fövám tér 8, Budapest, 1093, Hungary

    András Bauer

  4. Business School, ESADE, Av. Pedralbes 60-62, Barcelona, 08034, Spain

    Josep Franch

  5. University of St. Gallen, Dufourstr. 40a, St. Gallen, 9000, Switzerland

    Jan Niklas Meise

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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden

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Lambert-Pandraud, R., Morel, Y. (2012). Fighting social isolation through a user-friendly mobile phone: Bazile Telecom. In: Rudolph, T., Schlegelmilch, B., Bauer, A., Franch, J., Meise, J. (eds) Diversity in European Marketing. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6976-7_2

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