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Fighting social isolation through a user-friendly mobile phone: Bazile Telecom

  • Raphaëlle Lambert-Pandraud
  • Yves Morel
Chapter

Abstract

Today, industrialized countries face the long-term aging of their population. The over-65s may account for 20% of the European population by 2020, and the over-75s comprise the fastest growing age group.

Keywords

Mobile Phone Call Center Mobile Operator High Tech Product Retirement Home 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Additional Readings

Additional Readings

  1. Lambert-Pandraud, Raphaëlle & Gilles Laurent (2010), ‘Impact of Age on Brand Choice’, in The Aging Consumer: Perspectives from Psychology and Economics, Aimée Drolet, Norbert Schwartz, & Carolyn Yoon (Eds), chapter 9, Psychology Press, New-York: Routledge.Google Scholar
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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Raphaëlle Lambert-Pandraud
    • 1
  • Yves Morel
    • 2
  1. 1.ESCP EuropeParisFrance
  2. 2.CEO and founder of Bazile TelecomAix en ProvenceFrance

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