Advertisement

Growing with the Wind: The Case of Vestas

  • Rolf Wüstenhagen
Chapter

Abstract

Countries around the world have increasingly become aware of the challenges of climate change and global warming. The Intergovernmental Panel on Climate Change (IPCC) has provided clear scientific evidence that the concentration of greenhouse gases, such as carbon dioxide (CO2), is much higher today than ever before in the last 600,000 years (see Exhibit 12.1). As a conclusion, IPCC estimates that the level of global CO2-emissions needs to be reduced by 80% before 2050 in order to avoid dangerous changes in the earth’s atmosphere.

Keywords

Wind Turbine Wind Power Wind Energy Wind Power Capacity Wind Industry 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. BMU 2011. Bruttobeschäftigung durch erneuerbare Energien in Deutschland im Jahr 2010 - eine erste Abschätzung. Stand: 18. März 2011. Berlin: Bundesumweltministerium.Google Scholar
  2. BTM Consult 2010. World Market Update 2009. Ringkøbing: BTM Consult. March 2010.Google Scholar
  3. EER 2007. Comparative Costs of Energy. Europe 2007 Update. Cambridge/Barcelona: Emerging Energy Research., 15 October 2007.Google Scholar
  4. Engel, D. 2008. Remaining No. 1 in Modern Energy is not a given. Vestas Inside, Issue 4, pp. 8–11.Google Scholar
  5. EREC 2004. Renewable Energy. The solution to climate change. Brussels: European Renewable Energy Council.Google Scholar
  6. GWEC 2009. Global Installed Wind Power Capacity – Regional Distribution. Brussels: Global Wind Energy Council.Google Scholar
  7. GWEC 2011. Global Wind Statistics 2010. Brussels: Global Wind Energy Council.Google Scholar
  8. Hockerts, K. and Wüstenhagen, R. (2010): Greening Goliaths versus Emerging Davids – Theorizing about the Role of Incumbents and New Entrants in Sustainable Entrepreneurship. Journal of Business Venturing, 25 (5), 481–492.CrossRefGoogle Scholar
  9. HSBC 2009. A Climate for Recovery: The colour of stimulus goes green. London: HSBC Global Research, 25 February 2009.Google Scholar
  10. IPCC 2007: Climate Change 2007: Synthesis Report, Cambridge/New York: Cambridge University Press.Google Scholar
  11. IPCC 2011: Special Report on Renewable Energy Sources and Climate Change Mitigation Summary for Policy Makers. Cambridge/New York: Cambridge University Press.Google Scholar

Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Rolf Wüstenhagen
    • 1
  1. 1.Good Energies Chair for Management of Renewable EnergiesUniversity of St. GallenSt. GallenSwitzerland

Personalised recommendations