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European Market Entry – The Case of DeLaval

  • Henrik Glimstedt
Chapter

Abstract

On October 25th, 2008, Benoît Passard, Vice President Marketing and Communications with DeLaval, the Swedish international market leader in dairy farming equipment and automation, prepared for a meeting with the company’s executive team concerning “how to go to markets.” The backdrop for the meeting was a mix of good and bad news. On the one hand, the company’s investments in robotic high-tech solutions for dairy farming had been crowned with success, confirming the company’s dominating market position with its cutting- edge technologies.

Keywords

Dairy Farm Somatic Cell Count Dairy Farming Sales Representative Milk Quality 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Henrik Glimstedt
    • 1
  1. 1.Stockholm School of EconomicsHuddingeSweden

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