Managing consumer’s experiences: Design as a solution for transformation

  • Tore Kristensen
  • Dóra Horváth


In our article we present an unusual case study in the sense that we don’t present a single corporate case, but we present you a new notion, transformation economy – its characteristics: creative elements, domain and field, furthermore we show where transformations may take place: in person, physical environments, organizations and technology.


Experience Economy Transformation Economy Creative Industry Creative Individual Creative Class 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Tore Kristensen
    • 1
  • Dóra Horváth
    • 2
  1. 1.Department of MarketingCopenhagen Business SchoolCopenhagenDenmark
  2. 2.Institute of Marketing and MediaCorvinus University BudapestBudapestHungary

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