Abstract
In our article we present an unusual case study in the sense that we don’t present a single corporate case, but we present you a new notion, transformation economy – its characteristics: creative elements, domain and field, furthermore we show where transformations may take place: in person, physical environments, organizations and technology.
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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden
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Kristensen, T., Horváth, D. (2012). Managing consumer’s experiences: Design as a solution for transformation. In: Rudolph, T., Schlegelmilch, B., Bauer, A., Franch, J., Meise, J. (eds) Diversity in European Marketing. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6976-7_10
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DOI: https://doi.org/10.1007/978-3-8349-6976-7_10
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