Core results, Limitations and Implications
Internationalisation is an important strategic option for the further development of firms. Many firms are already active in foreign markets and have successfully managed market entries. Analyses show, however, that the further development of foreign operation modes have been strongly neglected to date. The few approaches and theories on this research subject are predominantly of conceptual nature and the few empirical studies can not yet supply a uniform theoretical construct.
KeywordsSwitching Cost Foreign Market Mode Strategy Path Dependency Mode Decision
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