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Survey Results on Mode Switching

  • Uwe Sachse

Abstract

In the previous chapter, the sample firms were comprehensively described with regard to their strategy and the management of their foreign business. The five clusters which are identified show the preferences in decision-making behaviour, the strategy of market operation and the turnover significance. This creates sufficient transparency of the sample's structure.

Keywords

Foreign Market Mode Strategy Market Entry Mode Switch Entry Mode 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012

Authors and Affiliations

  • Uwe Sachse

There are no affiliations available

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