Survey Results on Mode Switching

  • Uwe Sachse


In the previous chapter, the sample firms were comprehensively described with regard to their strategy and the management of their foreign business. The five clusters which are identified show the preferences in decision-making behaviour, the strategy of market operation and the turnover significance. This creates sufficient transparency of the sample's structure.


Foreign Market Mode Strategy Market Entry Mode Switch Entry Mode 


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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012

Authors and Affiliations

  • Uwe Sachse

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