Abstract
In the previous chapter, the sample firms were comprehensively described with regard to their strategy and the management of their foreign business. The five clusters which are identified show the preferences in decision-making behaviour, the strategy of market operation and the turnover significance. This creates sufficient transparency of the sample's structure.
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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Sachse, U. (2012). Survey Results on Mode Switching. In: Internationalisation and Mode Switching. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6942-2_8
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DOI: https://doi.org/10.1007/978-3-8349-6942-2_8
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-3130-6
Online ISBN: 978-3-8349-6942-2
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