Presentation of quantitative research data – Exploration of survey
In the previous two chapters, the results and interpretation of the explorative interviews on foreign-operation management are presented. With consideration of the qualitative findings, the hypotheses were derived (see Chapter: 6.5) as a basis for the theoretical explanatory model. To evaluate them, comprehensive information has been gathered with the use of a questionnaire pertaining to the behaviour of firms in the management of foreign operations. This information can now be presented, discussed and interpreted.
KeywordsForeign Market Market Entry Mode Switch Entry Mode Management Style
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