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Presentation and analysis of qualitative data on mode switching behaviour

  • Uwe Sachse

Abstract

In the previous chapter, it was shown with which research methodology the problem of the foreign mode switch can be explored. The reason behind the decision for a quantitative and qualitative method mix was explained and approaches of other researchers with regard to the study subject were discussed. This allows transparency of the research sections, the most important measurement criteria, the measurement apparatus and possible limiting factors.

Keywords

Field Note Joint Venture Foreign Market Market Entry Advisory Board 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012

Authors and Affiliations

  • Uwe Sachse

There are no affiliations available

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