Abstract
In the previous chapter, it was shown with which research methodology the problem of the foreign mode switch can be explored. The reason behind the decision for a quantitative and qualitative method mix was explained and approaches of other researchers with regard to the study subject were discussed. This allows transparency of the research sections, the most important measurement criteria, the measurement apparatus and possible limiting factors.
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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Sachse, U. (2012). Presentation and analysis of qualitative data on mode switching behaviour. In: Internationalisation and Mode Switching. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6942-2_5
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DOI: https://doi.org/10.1007/978-3-8349-6942-2_5
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-3130-6
Online ISBN: 978-3-8349-6942-2
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