Presentation and analysis of qualitative data on mode switching behaviour
In the previous chapter, it was shown with which research methodology the problem of the foreign mode switch can be explored. The reason behind the decision for a quantitative and qualitative method mix was explained and approaches of other researchers with regard to the study subject were discussed. This allows transparency of the research sections, the most important measurement criteria, the measurement apparatus and possible limiting factors.
KeywordsField Note Joint Venture Foreign Market Market Entry Advisory Board
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