Theoretical framework of internationalisation process and switching foreign operation modes
The emphasis of this chapter is a comprehensive review of the literature at three theoretical levels: internationalisation research, research on mode switching and research on decision-making behaviour tied to mode switching. These partial theories are primarily presented and discussed in relation to their contribution to explaining strategy and management in the internationalisation process and the behaviour of firms following their international market entries.
KeywordsSwitching Cost Foreign Market Internationalisation Process Mode Decision Market Entry
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