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Abstract

The previous chapter and the studies it presents clearly show that remote services constitute a new and largely unexamined phenomenon for which there is still considerable need for research from a marketing point of view. One of the main focuses of this paper is therefore the explanation and description of this phenomenon in order to achieve a deeper understanding of it. A qualitative, explorative research design which focuses on a detailed characterization of the analysis subject is therefore appropriate for this work.

Keywords

Focus Group Service Provider Research Design Qualitative Research Online Discussion 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Stefanie Paluch

There are no affiliations available

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