The previous chapter and the studies it presents clearly show that remote services constitute a new and largely unexamined phenomenon for which there is still considerable need for research from a marketing point of view. One of the main focuses of this paper is therefore the explanation and description of this phenomenon in order to achieve a deeper understanding of it. A qualitative, explorative research design which focuses on a detailed characterization of the analysis subject is therefore appropriate for this work.


Focus Group Service Provider Research Design Qualitative Research Online Discussion 
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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Stefanie Paluch

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