Abstract
The previous chapter and the studies it presents clearly show that remote services constitute a new and largely unexamined phenomenon for which there is still considerable need for research from a marketing point of view. One of the main focuses of this paper is therefore the explanation and description of this phenomenon in order to achieve a deeper understanding of it. A qualitative, explorative research design which focuses on a detailed characterization of the analysis subject is therefore appropriate for this work.
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© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Paluch, S. (2011). Research Design. In: Remote Service Technology Perception and its Impact on Customer-Provider Relationships. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6936-1_4
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DOI: https://doi.org/10.1007/978-3-8349-6936-1_4
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-3100-9
Online ISBN: 978-3-8349-6936-1
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