As early as 1967 Thompson discussed the need for a firm to strive for certainty and flexibility. Despite the fact that Miles and Snoẃs analyzer type, for example, also shows a way to cope with this paradox situation, over the past decades most companies have tended to implement strategies with a clear focus. Nevertheless, due to the weaknesses and criticism of the focused approaches as highlighted in the previous chapter, especially in the early 1990s, scholars more and more switched back to ambidextrous thinking. Moreover, an accelerating pace of change in the markets and increasing global competition created the practical need for different approaches to the existing ones.
KeywordsFirm Performance Organizational Learning Organizational Unit Performance Context Organizational Ambidexterity
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