The Concept of Fit

  • W. Henning Blarr


Having its roots in the seminal contributions of strategic management research, the “concept of fit” affirms a company’s management options, as there is more than just one best way to manage a firm. Scholars have consequently identified various ways to achieve a competitive advantage by aligning different organizational characteristics. Thus, to properly introduce the concept of fit in a structured way, this section will first explain its foundations and the underlying contingency theory.


Business Strategy Contingency Theory Profile Deviation Cost Leadership Unrelated Diversification 
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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • W. Henning Blarr
    • 1
  1. 1.LeipzigGermany

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