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The Concept of Fit

  • W. Henning Blarr

Abstract

Having its roots in the seminal contributions of strategic management research, the “concept of fit” affirms a company’s management options, as there is more than just one best way to manage a firm. Scholars have consequently identified various ways to achieve a competitive advantage by aligning different organizational characteristics. Thus, to properly introduce the concept of fit in a structured way, this section will first explain its foundations and the underlying contingency theory.

Keywords

Business Strategy Contingency Theory Profile Deviation Cost Leadership Unrelated Diversification 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • W. Henning Blarr
    • 1
  1. 1.LeipzigGermany

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