QR Code Mobile Promotion: An Initial Inquiry

  • Shintaro Okazaki
  • Morikazu Hirose
  • Hairong Li


This study aims at exploring consumers’ adoption of QR code mobile promotion. In the past, barcode is a fast, easy, accurate and automatic product tracking method in industrial production and retailing. But mobile phones changed le aison d’êtreof barcode. More generally, 1D barcode, 2D image code, and color-based image code has become popular after the introduction of camera and scanning function in mobile device. In general, these codes are easily machine-readable, with the built-in camera in mobile devices. By scanning or taking a picture, users can easily access various services.


Mobile Phone Mobile Device Mobile User Office Worker Image Code 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Shintaro Okazaki
    • 1
  • Morikazu Hirose
    • 2
  • Hairong Li
    • 3
  1. 1.Universidad Autónoma de MadridSpain
  2. 2.Tokyo Fuji UniversityJapan
  3. 3.Michigan State UniversityUSA

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