QR Code Mobile Promotion: An Initial Inquiry
This study aims at exploring consumers’ adoption of QR code mobile promotion. In the past, barcode is a fast, easy, accurate and automatic product tracking method in industrial production and retailing. But mobile phones changed le aison d’êtreof barcode. More generally, 1D barcode, 2D image code, and color-based image code has become popular after the introduction of camera and scanning function in mobile device. In general, these codes are easily machine-readable, with the built-in camera in mobile devices. By scanning or taking a picture, users can easily access various services.
KeywordsMobile Phone Mobile Device Mobile User Office Worker Image Code
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