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Determinants of the Impact of Crises on Organizational Reputation: An Experimental Test of Crisis Communication Strategies and the Moderating Impact of Locus of Control

  • An-Sofie Claeys
  • Verolien Cauberghe
  • Patrick Vyncke

Abstract

Academic interest in the field of crisis communication has significantly increased over the years (Ulmer et al., 2007). Corporations are becoming more and more aware that crises can and will happen to organizations just like themselves (Benson, 1988). No company can escape all crises during its life cycle, and it is during these crisis situations that the battle to protect credibility in the eyes of stakeholders is most fierce (Hobbs, 1995). It takes many years to build a favorable organizational reputation but only one single crisis to ruin it (Dean, 2004). Since a good reputation is a central goal of every organization, there is a need to study the use of crisis response communication strategies in order to defend reputations during crises (Benoit, 1995; Coombs and Holladay, 2002).

Keywords

Personality Trait Response Strategy Corporate Reputation Attribution Theory Crisis Response 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • An-Sofie Claeys
    • 1
  • Verolien Cauberghe
    • 1
  • Patrick Vyncke
    • 1
  1. 1.Ghent UniversityBelgium

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