At the beginning 20th century Schumpeter (1934) identified innovation as expression of entrepreneurial spirit, the reason for economic growth, and business activity. Thus, he articulated the value creation potential of innovations (Schumpeter, 1934). This is supported by a number of studies that show that successful companies derive up to 80% of their turnover with products younger than five years, thus placing increased emphasis on innovation (Cooper/Kleinschmidt, 1995; Kim/Mauborgne, 2004). Along with shifting the value chain towards low-wage countries and rationalisation, innovation is considered a core driver of business growth.
KeywordsService Ecosystem Service Development Service Innovation Network Innovation Design Artefact
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