Abstract
“If ever there were a symbol of India's ambitions to become a modern nation, it would surely be the Nano [… which] encapsulates the dream of millions of Indians groping for a shot at urban prosperity.”
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Agrawal, S.; Wadia, J. (2008): Tata Nano: The Big Wonder, www.tatanano.inservices.-tatamotors.com/tatamotors/index.php?option=com_content&task=view&id=184&-Itemid=210&limit=1&limitstart=0, accessed on March 1, 2010.
Basu, K.; Maertens, A. (2010): The Concise Oxford Companion to Economics in India, Oxford University Press, New Delhi.
Bhargava, R.C. (2010): The Maruti Story: How a Public Sector Put India on Wheels, Collins Business, Noida (India).
Central Board of Excise and Customs (2010): Customs Tariff 2009–10, www.cbec.-gov.in/customs/cst0910/cst-main.htm, accessed on September 1, 2010.
Chacko, P.; Noronha, C.; Agrawal, S. (2010): Small Wonder: The Making of the Nano, Thomson Press, New Dehli.
EIU (2009): Country Report, India.
Financial Express (2006): Tata's Rs 1 lakh car not feasible, says Suzuki, www.-financialexpress.com/old/fe_archivefull_story.php?content_id=m124587, accessed on April 3, 2010.
Freiberg, K.; Freiberg, J.; Duston, D. (2010): Nanovation: How a Little Car Can Teach the World to Think Big, Thomson Press, New Dehli.
Ghosh, A.; Ray, S.; Dewan, S.; Arora, A. (2010): Indian Passenger vehicle industry: Long term demand outlook remains robust, www.icra.in/Files/PDF/SpecialComments-/2010-January-PV-Note.pdf, accessed on March 1, 2010.
Grünweg, T. (2009): Europa-Version des Tata Nano: Aufgemotzter Winzling mit Platz-Problemen, www.spiegel.de/auto/aktuell/0,1518,611259,00.html, accessed on April 3, 2010.
GTAI (2009): Kfz-Industrie und Kfz-Teile, www.gtai.de/ext/anlagen/PubAnlage_-6057.pdf?show=true, accessed on March 1, 2010.
GTAI (2010): Wirtschaftsdaten kompakt: Indien, www.gtai.de/ext/anlagen-/PubAnlage_6936.pdf?show=true, accessed on April 12, 2010.
Holtbrügge, D.; Friedmann, C.B. (2011): Geschäftserfolg in Indien, Springer, Berlin et al.
Holtbrügge, D.; Schuster, T. (2009): „Bottom of the Pyramid“-Märkte, in: Das Wirtschaftsstudium (WISU), Vol. 10, No. 4, pp. 1337–1342.
Holtbrügge, D.; Schuster, T. (2010): Intensiver Know-how-Transfer, in: Indien Contact, Vol. 2, No.1, pp. 10–11.
ICRA (2010): Indian passenger vehicle industry, www.icra.in/Files/Articles/2010-January-PV-Note.pdf, accessed on March 8, 2010.
KPMG (2007): KPMG's India Automotive Study 2007: Domestic Growth and Global Aspirations, www.kpmg.fi/Binary.aspx?Section=174&Item=4340, accessed on April 12, 2010.
Kripalani, M. (2008): Tata Unveils the World's Cheapest Car, www.businessweek.-com/globalbiz/content/jan2008/gb20080110319276_htm, accessed on April 12, 2010.
Kumar, N.; Mohapatra, P.K.; Chandrasekhar, S. (2009): India's Global Powerhouses: How They Are Taking on the World, Harvard Business School Press, Boston.
Lala, R.M. (2007): The Creation of Wealth: The Tatas from 19th to 21st Century, Penguin, London.
Lamparter, D.; Petersen, B. (2008): Der tadellose Herr Tata, in: Die Zeit, Vol. 23, No. 3, p. 23.
Madslien, J. (2007): India prepares for automotive boom, www.news.bbc.co.uk/2/hi/-business/6521909.stm, accessed on September 1, 2010.
Mayer, B.; Snyder, J. (2008): Europeans win big with Tata Nano, www.autonews.-com/article/20080303/ANE03/907425014, accessed on September 1, 2010.
Mayer, S.; Rattey, F.; Pleines, R. (2007): Mega Markt für Ultra-Low-Cost: In Schwellenländern wächst die Nachfrage nach Niedrigstpreis Autos,-www.atkearney.at-/content/misc/wrapper.php/id/49942/area/automotive/name/pdf_pdf_atkearney_eb_ulc_c_1195566333f6a6_119580897402a6.pdf, accessed on March 8, 2010.
Mitra, K. (2008): Tata's Options, www.businesstoday.intoday.in/index.php?option-=com_content&task=view&id=7795§ionid=24&secid=&Itemid=1&issueid=79, accessed on April 12, 2010.
Mueller, V. (2009): Kleinstwagen Maruti 800 - Indien verabschiedet sich von seinem Volkswagen, www.spiegel.de/auto/fahrkultur/0,1518,druck631752,00.html, accessed on March 8, 2010.
Pilling, D. (2008): India hits bottleneck on way to prosperity, www.ft.com/cms/s/0/-e68ab572-8a3e-11dd-a76a-0000779fd18c.html, accessed on April 12, 2010.
Roland Berger (2008): The Next Wave: Emerging Market Innovation, Threats and Opportunities, www.rolandberger.com/media/pdf/Roland_Berger_The_next_wave_-emerging_market20100518.pdf, accessed on September 1, 2010.
Rowley, I.; Srivastava, M.; Lakshman, N.; Ihlwan, M. (2008): Tata's Nano Hits a Speed Bump, in: Business Week, November 8, 2008, p. 30.
Sen-Gupta, N. (2008): What forced Bosch to go Nano?, www.economictimes.-indiatimes.com/articleshow/2694291.cms, accessed on September 1, 2010.
SIAM (2009): Automobile Domestic Sales Trends, www.siamindia.com/scripts/-domestic-sales-trend-aspx , accessed on March 1, 2010.
Surendar, T.; Bose, J. (2008): I m in a lonely phase of my life: Ratan Tata, www.timesofindia.indiatimes.com/Im_in_a_lonely_phase_of_my_life_Ratan_Tata/articleshow-/2690777.cms, accessed on September 5, 2009.
Tata (2009): Tata Group Presentation, www.tata.com/pdf/Tata_Group-presentation.pdf, accessed on April 12, 2010.
Tata (2010): Profile, www.tatamotors.com/our_world/profile.php, accessed on March 1, 2010.
Waeyenberg Van den, S.; Hens, L. (2008): Crossing the bridge to poverty, with low-cost cars, in: Journal of Consumer Marketing, Vol. 25., No. 7, pp. 439–445.
Wingett, S. (2008): Suppliers to the 2009 Tata Nano, www.nxtbook.com/-nxtbooks/crain/an2521647732WXGHL/index.php?startid=32L#/66, accessed on October 1, 2010.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Schuster, T., Holtbrügge, D. (2011). Tata Nano: The Car for the Bottom-of-the-Pyramid. In: Zentes, J., Swoboda, B., Morschett, D. (eds) Fallstudien zum Internationalen Management. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-6793-0_7
Download citation
DOI: https://doi.org/10.1007/978-3-8349-6793-0_7
Publisher Name: Gabler Verlag, Wiesbaden
Print ISBN: 978-3-8349-2967-9
Online ISBN: 978-3-8349-6793-0
eBook Packages: Business and Economics (German Language)