The Internationalisation of Retailing

Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna

doi:10.1007/978-3-8349-6740-4_9

The Internationalisation of Retailing

Joachim Zentes⁴,
Dirk Morschett⁵ &
Hanna Schramm-Klein⁶

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Abstract

The purpose of this Chapter is to discuss the key themes relating to the internationalisation of retailing. The Chapter describes the various facets of international retailing and the scope of retailer internationalisation, considers the basic strategic options, methods and ways of market selection and market entry/market operations and reviews international retail marketing opportunities.

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Authors and Affiliations

Saarland University, Saarbrücken, Germany
Joachim Zentes (Professor of Marketing and Management)
University of Fribourg, Fribourg, Switzerland
Dirk Morschett (Professor of International Management)
University of Siegen, Siegen, Germany
Hanna Schramm-Klein (Professor of Marketing)

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Joachim Zentes
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Dirk Morschett
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Hanna Schramm-Klein
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Zentes, J., Morschett, D., Schramm-Klein, H. (2011). The Internationalisation of Retailing. In: Strategic Retail Management. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6740-4_9

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DOI: https://doi.org/10.1007/978-3-8349-6740-4_9
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-2536-7
Online ISBN: 978-3-8349-6740-4
eBook Packages: Business and EconomicsBusiness and Management (R0)

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