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Growth Strategies

  • Joachim Zentes
  • Dirk Morschett
  • Hanna Schramm-Klein

Abstract

The aim of this Chapter is to introduce the alternative routes to company growth for retailers. Ansoff´s matrix, as a strategy tool, is introduced. Outlet multiplication, cooperation and mergers & acquisitions are considered to be the basic alternatives for expanding the retail store network.

Keywords

Joint Venture Growth Strategy Organic Growth Convenience Store Private Label 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Joachim Zentes
    • 1
  • Dirk Morschett
    • 2
  • Hanna Schramm-Klein
    • 3
  1. 1.Saarland UniversitySaarbrückenGermany
  2. 2.University of FribourgFribourgSwitzerland
  3. 3.University of SiegenSiegenGermany

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