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New Competitors – Vertical Strategies of Manufacturers

  • Joachim Zentes
  • Dirk Morschett
  • Hanna Schramm-Klein

Abstract

The objectives of this Chapter are to describe the role of controlled and secured distribution systems within the channel strategies of manufacturers and to examine the impact on retail competition. Specifically, suppliers are becoming competitors for their customers and this will lead to a new form of channel conflicts.

Keywords

Distribution Channel Contractual Arrangement Direct Selling Store Brand Resale Price Maintenance 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Joachim Zentes
    • 1
  • Dirk Morschett
    • 2
  • Hanna Schramm-Klein
    • 3
  1. 1.Saarland UniversitySaarbrückenGermany
  2. 2.University of FribourgFribourgSwitzerland
  3. 3.University of SiegenSiegenGermany

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