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Online Retailing and Multichannel Retailing

  • Joachim Zentes
  • Dirk Morschett
  • Hanna Schramm-Klein

Abstract

In this Chapter, the main characteristics and empirical relevance of online retailing are discussed. Many retailers sell their merchandise to their consumers through multiple retail formats. This phenomenon, which is referred to as multichannel retailing, is also discussed in this Chapter.

Keywords

Retail Store Mass Customisation Online Auction Price Format Online Retailing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Joachim Zentes
    • 1
  • Dirk Morschett
    • 2
  • Hanna Schramm-Klein
    • 3
  1. 1.Saarland UniversitySaarbrückenGermany
  2. 2.University of FribourgFribourgSwitzerland
  3. 3.University of SiegenSiegenGermany

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