Advertisement

Retail Formats – General Merchandise

  • Joachim Zentes
  • Dirk Morschett
  • Hanna Schramm-Klein

Abstract

In this Chapter, the main characteristics and empirical relevance of a variety of store formats applied in general merchandise retailing are discussed. The diverse forms of retail stores represent different strategies in selling goods and services and are a result of the diversity of product groups that are embraced by the term “general merchandise”.

Keywords

Store Format Department Store Direct Selling Store Brand Shopping Experience 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Joachim Zentes
    • 1
  • Dirk Morschett
    • 2
  • Hanna Schramm-Klein
    • 3
  1. 1.Saarland UniversitySaarbrückenGermany
  2. 2.University of FribourgFribourgSwitzerland
  3. 3.University of SiegenSiegenGermany

Personalised recommendations