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Retail Functions

  • Joachim Zentes
  • Dirk Morschett
  • Hanna Schramm-Klein

Abstract

In this Chapter, the tasks of retailers within the distribution channel are explained and recent trends concerning these functions are discussed. This serves to explain the reasons for the existence of retailers as intermediaries between suppliers and final customers in general as well as the complexity of their activities.

Keywords

Supply Chain Store Brand Close Loop Supply Chain Final Customer Loop Supply Chain 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Joachim Zentes
    • 1
  • Dirk Morschett
    • 2
  • Hanna Schramm-Klein
    • 3
  1. 1.Saarland UniversitySaarbrückenGermany
  2. 2.University of FribourgFribourgSwitzerland
  3. 3.University of SiegenSiegenGermany

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