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Buying – Strategy and Concepts

  • Joachim Zentes
  • Dirk Morschett
  • Hanna Schramm-Klein

Abstract

The objectives of this Chapter are to look at the external environment and the characteristics and instruments of retail buying, to discuss traditional and non-traditional forms of buying and to contrast different buying situations.

Keywords

Supply Chain Store Brand Electronic Marketplace Retail Company Private Label Manufacturer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Joachim Zentes
    • 1
  • Dirk Morschett
    • 2
  • Hanna Schramm-Klein
    • 3
  1. 1.Saarland UniversitySaarbrückenGermany
  2. 2.University of FribourgFribourgSwitzerland
  3. 3.University of SiegenSiegenGermany

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