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Pricing

  • Joachim Zentes
  • Dirk Morschett
  • Hanna Schramm-Klein

Abstract

The purpose of this Chapter is to discuss the main aspects of pricing in retailing. The Chapter describes the basic methods of calculating a retail price, the structure of a retailer’s prices and the dynamics and psychology of pricing. It concludes with some Internet-related aspects of pricing.

Keywords

Price Elasticity Price Strategy Retail Price Store Brand Resale Price Maintenance 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Joachim Zentes
    • 1
  • Dirk Morschett
    • 2
  • Hanna Schramm-Klein
    • 3
  1. 1.Saarland UniversitySaarbrückenGermany
  2. 2.University of FribourgFribourgSwitzerland
  3. 3.University of SiegenSiegenGermany

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