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Store Location – Trading Area Analysis and Site Selection

  • Joachim Zentes
  • Dirk Morschett
  • Hanna Schramm-Klein

Abstract

Symbolised by the often cited saying that the three most important success factors in retailing are “location, location and location”, store location is considered to be one of the most important elements in retail marketing strategy, because it is a long-term decision, associated with long-term capital commitment. Site selection is, therefore, associated with distinct planning processes to solve complex location decisions. In this Chapter, the focus is on bricks-and-mortar retail outlets. The different types of retail locations, the main elements of location decisions and techniques for retail site assessment will be discussed.

Keywords

Site Selection Location Decision Store Location Retail Store Shopping Centre 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Joachim Zentes
    • 1
  • Dirk Morschett
    • 2
  • Hanna Schramm-Klein
    • 3
  1. 1.Saarland UniversitySaarbrückenGermany
  2. 2.University of FribourgFribourgSwitzerland
  3. 3.University of SiegenSiegenGermany

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