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Dienstleistungsproduktivität pp 101–123Cite as

Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnovationen: Eine vergleichende Studie

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Innovationen tragen wesentlich zum Überleben am Markt und zum Wachstum eines Unternehmens bei. Sie stellen somit eine wichtige Einflussgröße für den finanziellen Erfolg eines Unternehmens dar (Srinivasan et al. 2009). Aufgrund dieser hohen wirtschaftlichen Bedeutung von Innovationen ist es nicht verwunderlich, dass sich Wissenschaftler umfassend mit diesem Phänomen beschäftigt haben. Trotz der zahlreichen wissenschaftlichen Erkenntnisse bleiben in der Unternehmenspraxis die Misserfolgsraten von neuen Dienstleistungen und neuen Produkten jedoch exorbitant hoch – oftmals aufgrund bestehender Probleme während der unternehmensinternen Implementierung von Innovationsprojekten (BusinessWeek 2008). Aus diesem Grund ist in mindestens zweierlei Hinsicht weiterer Forschungsbedarf vorhanden. Um über eine Verbesserung des Innovationserfolges einen Beitrag zur Sachgüter- und Dienstleistungsproduktivität zu leisten.

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Authors and Affiliations

  1. Lehrstuhl für Allgemein Betriebswirtschaftslehre und Marketing, Universität Mannheim, Mannheim

    Prof. Dr. Dr. h.c. mult. Christian Homburg (leitet) & Dr. Christina Kühnl (wissenschaftliche Mitarbeiterin)

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  1. Prof. Dr. Dr. h.c. mult. Christian Homburg
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  2. Dr. Christina Kühnl
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Editors and Affiliations

  1. Wirtschaftswissenschaftlichen Fakultät, Universität Basel, Basel

    Manfred Bruhn (Ordinarius für Betriebswirtschaftslehre) (Ordinarius für Betriebswirtschaftslehre)

  2. Technischen Universität München, München

    Manfred Bruhn (Ordinarius für Betriebswirtschaftslehre) (Ordinarius für Betriebswirtschaftslehre)

  3. Universität Hohenheim, Hohenheim

    Karsten Hadwich (Professor für Betriebswirtschaftslehre) (Professor für Betriebswirtschaftslehre)

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Homburg, C., Kühnl, C. (2011). Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnovationen: Eine vergleichende Studie. In: Bruhn, M., Hadwich, K. (eds) Dienstleistungsproduktivität. Gabler. https://doi.org/10.1007/978-3-8349-6663-6_5

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