Discussion, Limitations, and Directions for Further Research
The main purpose of this thesis was to examine the moderating influence of institutional frameworks on the relationship between seller reputation and auction outcomes. To answer what determines online auctions outcomes in different institutional frameworks, whether institutional frameworks influence the effect of seller reputation on auction outcomes, and what are the reasons for negative feedback and how do they affect auction outcomes across institutional frameworks, a meta-analysis and three empirical studies were conducted.
KeywordsInstitutional Framework Auction Price Online Auction Auction Outcome Potential Bidder
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