The Effects of Buyer Complaint Categories on Auction Outcomes – Analysis and Results of Study 2
In eBay’s Feedback Forum, buyers are encouraged not only to rate their transaction partner with a positive, neutral, or negative feedback, but also to provide an explanation for the feedback with a textual comment. As presented in the literature overview in Section 2.3.1, only a small number of empirical studies have examined the different underlying reasons of negative feedback. The purpose of this second study is to investigate the reasons and effects of buyers’ negative feedback as well as to compare these reasons and effects between countries.
KeywordsNegative Feedback Shipping Cost Auction Price Online Auction German Sample
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