The Effects of Buyer Complaint Categories on Auction Outcomes – Analysis and Results of Study 2

  • Christopher Schlägel


In eBay’s Feedback Forum, buyers are encouraged not only to rate their transaction partner with a positive, neutral, or negative feedback, but also to provide an explanation for the feedback with a textual comment. As presented in the literature overview in Section 2.3.1, only a small number of empirical studies have examined the different underlying reasons of negative feedback. The purpose of this second study is to investigate the reasons and effects of buyers’ negative feedback as well as to compare these reasons and effects between countries.


Negative Feedback Shipping Cost Auction Price Online Auction German Sample 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Christopher Schlägel

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