Comparing Reputation Effects between Countries – The Research Method

Abstract

This chapter introduces the methods used in the three empirical studies. The following sections discuss the research methods used to explore the different objectives of the three studies. The first section describes the samples and data collection procedures. The second section introduces the variables used in the respective studies. The third section gives a description of the quantitative analysis applied in all three studies. Finally, the qualitative analysis used in the second study is described in the fourth section. As three studies were conducted to test the hypotheses and exploratory research questions, the methodological procedure will be described separately for each study in the respective sections.