Debiasing and Potential Countermeasures against Cognitive Biases

  • Sebastian Serfas


This chapter describes potential actions that could be undertaken to reduce the negative effects of cognitive biases. The first part points out that cognitive biases are usually rather robust. Subsequently, the second part discusses a selection of countermeasures that potentially attenuate their detrimental effects. The last part finally introduces a general approach for companies to create of a strategy that mitigates cognitive biases in a business context, and addresses factors that might inhibit the adoption of particular debiasing techniques.


Decision Support System Capital Investment Cognitive Bias Analogical Reasoning Motivational Strategy 


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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Sebastian Serfas

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