This chapter covers the methodology used in the empirical part of this study. Section 4.1 outlines the actual research design of the study. Subsequently, in Section 4.2, I review the method of structural equations modeling with partial-least-squares (PLS) and covariance-based algorithms.
KeywordsPartial Little Square Path Coefficient Internet Survey Original Equipment Manufacturer Structural Equation Modeling
Unable to display preview. Download preview PDF.