Abstract
This chapter covers the methodology used in the empirical part of this study. Section 4.1 outlines the actual research design of the study. Subsequently, in Section 4.2, I review the method of structural equations modeling with partial-least-squares (PLS) and covariance-based algorithms.
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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Worm, S. (2012). Methodology. In: Branded Component Strategies. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6453-3_4
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DOI: https://doi.org/10.1007/978-3-8349-6453-3_4
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-1919-9
Online ISBN: 978-3-8349-6453-3
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