Market Assessment: The Choice of Location Method

  • Ute Reuter
  • Wolfgang Burr


The decision to expand internationally is far-reaching for industrial and services companies alike. Thorough background research of different internationalization factors such as general infrastructural conditions, political situation, security, living standards, macro- and microeconomic prerequisites, the ICT-infrastructure, existing labor pool, and many other presumably very important factors seems to be inevitable at first glance. Such a thorough and widespread background research takes a lot of time to conduct and results in a vast and normally quite unstructured information overflow. Without a clear structuring of the generated information, it is difficult to reach a substantial and well-based decision.


Chief Executive Officer Decision Matrix Indicator Group Relevant Indicator Market Analysis 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Suggested Readings

  1. Reuter, U.; Bennewitz, S.; Fischmann, B.; Burr, W. (2010): Dimensionen und Herausforderungen effizienter Standortentscheidungen. In: Export und Internationalisierung von wissensintensiven Dienstleistungen. Eds.: Böhmann, T.; Krcmar, H.; Sakar, R. Eul, Lohmar 2010, pp. 233–273.Google Scholar
  2. Reuter, U.; Burr, W.; Zeugner, S.; Fischmann, B. (2008a): Effizienz methodischer Standortwahl von Dienstleistungsunternehmen. In: Ausländische Direktinvestitionen: Neuere Entwicklungen, Entscheidungsinstrumente und führungsrelevante Folgen. Ed.: Moser, R. Gabler, Wiesbaden 2008, pp. 163–190.Google Scholar
  3. Reuter, U.; Zeugner, S.; Burr, W. (2008b): Methodische Unterstützung von Standortentscheidungen: Entwicklung, Implementierung und Evaluation. Paper presented at the Multikonferenz Wirtschaftsinformatik, Garching, Germany 2008.Google Scholar

Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Ute Reuter
    • 1
  • Wolfgang Burr
    • 2
  1. 1.Institute of Research & Development and Innovation ManagementUniversität StuttgartStuttgartGermany
  2. 2.Institute of Research & Development and Innovation ManagementUniversität StuttgartStuttgartGermany

Personalised recommendations