Market Assessment: The Choice of Location Method

  • Ute Reuter
  • Wolfgang Burr


The decision to expand internationally is far-reaching for industrial and services companies alike. Thorough background research of different internationalization factors such as general infrastructural conditions, political situation, security, living standards, macro- and microeconomic prerequisites, the ICT-infrastructure, existing labor pool, and many other presumably very important factors seems to be inevitable at first glance. Such a thorough and widespread background research takes a lot of time to conduct and results in a vast and normally quite unstructured information overflow. Without a clear structuring of the generated information, it is difficult to reach a substantial and well-based decision.


Chief Executive Officer Decision Matrix Indicator Group Relevant Indicator Market Analysis 


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Suggested Readings

  1. Reuter, U.; Bennewitz, S.; Fischmann, B.; Burr, W. (2010): Dimensionen und Herausforderungen effizienter Standortentscheidungen. In: Export und Internationalisierung von wissensintensiven Dienstleistungen. Eds.: Böhmann, T.; Krcmar, H.; Sakar, R. Eul, Lohmar 2010, pp. 233–273.Google Scholar
  2. Reuter, U.; Burr, W.; Zeugner, S.; Fischmann, B. (2008a): Effizienz methodischer Standortwahl von Dienstleistungsunternehmen. In: Ausländische Direktinvestitionen: Neuere Entwicklungen, Entscheidungsinstrumente und führungsrelevante Folgen. Ed.: Moser, R. Gabler, Wiesbaden 2008, pp. 163–190.Google Scholar
  3. Reuter, U.; Zeugner, S.; Burr, W. (2008b): Methodische Unterstützung von Standortentscheidungen: Entwicklung, Implementierung und Evaluation. Paper presented at the Multikonferenz Wirtschaftsinformatik, Garching, Germany 2008.Google Scholar

Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Ute Reuter
    • 1
  • Wolfgang Burr
    • 2
  1. 1.Institute of Research & Development and Innovation ManagementUniversität StuttgartStuttgartGermany
  2. 2.Institute of Research & Development and Innovation ManagementUniversität StuttgartStuttgartGermany

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