Service Modularization for Customer-Specific Service Design Based on Highly Standardized Services
A main objective of internationalizing services offerings is to develop foreign markets by effectively exploiting proven service capabilities and the underlying service knowledge. However, achieving the economies of scale requires service providers to standardize their service offerings (Böhmann, 2004). Furthermore, standardization is necessary with regard to the service elements that have been crucial for successful service operations so far.
KeywordsService Manager Service Process Customer Requirement Service Operation Service Module
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- Böhmann, T. (2004): Modularisierung von IT-Dienstleistungen: Eine Methode für das Service Engineering, Deutscher Universitäts-Verlag, Wiesbaden 2004.Google Scholar