Advertisement

The Internationalization Process in Service Companies

  • Bo Edvardsson
  • Leif Edvinsson
  • Harry Nyström

Zusammenfassung

Various kinds of services account for approximately 30-35 per cent of world trade. Internationalization of service companies is consequently an important research field, yet there are very few published studies on the subject. In this chapter, we present results from a study of ten Scandinavian service companies representing different industries such as instance insurance, security, and consulting companies.

Keywords

Internationalization Process Creative Activity Parent Company Service Logic Service Company 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Bateson, J.E.G.; Hoffman, K.D. (1992): Managing services marketing, Dryden Press, London 1992.Google Scholar
  2. Douglas, S.P.; Wind, Y. (1987): The Myth of Globalization. In: Columbia Journal of World Business, Vol. 22 (1987) 4, pp. 19–29.Google Scholar
  3. Edvardsson, B. (1990a): Management Consulting: Towards a Successful Relationship. In: International Journal of Service Industry Management, Vol. 1 (1990) 3, pp. 4–19.CrossRefGoogle Scholar
  4. Edvardsson, B. (1990b): Service Production and Services Marketing in Manufacturing Companies. Paper presented at the 1st International Research Seminar in Service Management, La Londe Les Maures, France 1990.Google Scholar
  5. Edvardsson, B.; Edvinsson, L.; Nyström, H. (1993): Internationalisation in Service Companies. In: The Service Industries Journal, Vol. 13 (1993) 1, pp. 80–97.CrossRefGoogle Scholar
  6. Edvardsson, B.; Gustafsson, A.; Roos, I. (2005): Service portraits in Service Research: A Critical Review. In: International Journal of Service Industry Management, Vol. 16 (2005) 1, pp. 107–121.CrossRefGoogle Scholar
  7. Edvinsson, L. (1981): Some Aspects on Export of Services (Working Paper 1982:2), University of Stockholm, 1981.Google Scholar
  8. Edvinsson, L. (1986): Organizational development for international services marketing. In: Creativity in Services Marketing: What's New, What Works, What's Developing. Ed.: Venkatesan, V.; Schmalensee, D.M.; Marshall, C. American Marketing Association Services Proceedings, Chicago, IL, USA 1986, pp. 27–30.Google Scholar
  9. Edvinsson, L. (1987): The New Business Focus. In: The Service Industries Journal, Vol. 7 (1987) 2, pp. 195–206.CrossRefGoogle Scholar
  10. Glaser, B.G.; Strauss, A.L. (1968): The Discovery of Grounded Theory, Aldine, Chicago, IL, USA 1968.Google Scholar
  11. Grönroos, C. (2008): Service Logic Revisited: Who Creates Value? And Who Co-creates? In: European Business Review, Vol. 20 (2008) 4, pp. 298–314.CrossRefGoogle Scholar
  12. Grönroos, C.; Gummesson, E. (1985): Service marketing: Nordic School Perspectives, Department of Business Administration, University of Stockholm, Stockholm, Sweden 1985.Google Scholar
  13. Levitt, T. (1983): The Globalization of Markets. In: Harvard Business Review, Vol. 1983 (1983) May-June, pp. 92–102.Google Scholar
  14. Lusch, R.F.; Vargo, S.L.; O'Brien, M. (2007): Competing through Service: Insights from Service-dominant Logic. In: Journal of Retailing, Vol. 83 (2007) 1, pp. 5–18.CrossRefGoogle Scholar
  15. Nyström, H. (1979): Creativity and Innovation, John Wiley & Sons, Chichester, UK 1979.Google Scholar
  16. Nyström, H. (1990): Technological and Market Innovation: Strategies for Product and Company Development, John Wiley & Sons, Chichester, UK 1990.Google Scholar
  17. Ricks, D.A. (1983): Big Business Blunders: Mistakes in Multinational Marketing, Irwin Professional Publishing, Homewood, IL, USA 1983.Google Scholar
  18. Sasser, W.E.; Olsen, R.P.; Wyckoff, D.D. (1978): Management of Service Operations: Text, Cases, and Readings, Allyn and Bacon, London, UK 1978.Google Scholar
  19. Vargo, S.L.; Lusch, R.F. (2004): Evolving to a New Dominant Logic for Marketing. In: Journal of Marketing, Vol. 68 (2004) 1, pp. 1–17.CrossRefGoogle Scholar
  20. Vargo, S.L.; Lusch, R.F. (2008): Service-dominant Logic: Continuing the Evolution. In: Journal of the Academy of Marketing Science, Vol. 36 (2008) 1, pp. 1–10.CrossRefGoogle Scholar

Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Bo Edvardsson
    • 1
  • Leif Edvinsson
    • 2
  • Harry Nyström
    • 3
  1. 1.Service Research Center Faculty of Economy, Communication and ITKarlstad UniversityKarlstadSweden
  2. 2.Research Policy InstituteLund UniversityLundSweden
  3. 3.Department of Marketing and Organization, Institute of Economics,Swedish University of Agricultural SciencesUppsalaSweden

Personalised recommendations