Zusammenfassung
Successfully establishing service sites abroad requires a fine balance between standardization and localization. On the one hand, standardized services enable the service provider to both ensure similar quality levels on a global scale and achieve economies of scale. On the other hand, localizing service processes is crucial for acceptance and subsequently performance of the services in the target country.
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© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Schermann, M., Prilla, M., Herrmann, T., Bennewitz, S., Krcmar, H. (2011). The International Service Implementation Checkup (ISIC) Workshop. In: Böhmann, T., Burr, W., Herrmann, T., Krcmar, H. (eds) Implementing International Services. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6445-8_10
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DOI: https://doi.org/10.1007/978-3-8349-6445-8_10
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